Market research highlights smartphone gaming preference

Market research highlights smartphone gaming preference



February 20, 2016

Magmic Games and Information Solutions Group (ISG) have conducted market research which shows that 90% of consumers of mobile entertainment products on smartphones, believe that this type of device gives them a superior gaming experience to traditional handsets.

The survey also showed that playing games on smartphones such as Blackberry devices, is becoming the most popular method of gaming for these users compared with other gaming platforms.

Over half of those surveyed said that they played games on their smartphones more than on other platforms such as computers or games consoles.

An impressive 91% of respondents who expressed a preference for playing games on a smartphone, said they were unlikely to switch back to a traditional feature phone for entertainment products. The most popular games were puzzle games such as Tetris.

Magmic Games believes that the survey underlines the importance of smartphones in the mobile entertainment market, suggesting that a good gaming experience is a critical factor in product adoption and loyalty.

Over 3,750 consumers who purchased entertainment products for smartphones were surveyed, with 83% of respondents falling within the 22-49 age range.

Tim Yeo

Related Posts

Orange Flybook provides home broadband via mobile

Comments Off on Orange Flybook provides home broadband via mobile

WiMAX to become reality in the U.S.

Comments Off on WiMAX to become reality in the U.S.

2008 mobile phone sales in Taiwan to top 7.5 million

Comments Off on 2008 mobile phone sales in Taiwan to top 7.5 million

InVueTXT selects TynTec for SMS service

Comments Off on InVueTXT selects TynTec for SMS service

LG joins forces with Microsoft

Comments Off on LG joins forces with Microsoft

Actix Viewpoint 1.4 developments

Comments Off on Actix Viewpoint 1.4 developments

ECI sign Costa Rica deal to corner local market

Comments Off on ECI sign Costa Rica deal to corner local market

CopperGate backs G.hn standard

Comments Off on CopperGate backs G.hn standard

Azzuri Gets Five Catalist Accreditations

Comments Off on Azzuri Gets Five Catalist Accreditations

EU opens up new mobile airwaves

Comments Off on EU opens up new mobile airwaves

Five.tv chooses Claranet for web hosting

Comments Off on Five.tv chooses Claranet for web hosting

uSwitch expects dial-up to dwindle by 2010

Comments Off on uSwitch expects dial-up to dwindle by 2010

Create Account



Log In Your Account